Why Valuation Has Changed After COVID COVID-19 flipped the business world upside down. Restaurants went digital, service providers moved remote, and retailers raced to build online storefronts. For business owners looking to sell or buyers hoping to invest, this new reality means one thing: traditional valuation methods aren’t enough anymore. The post-COVID business landscape requires smarter, more adaptive strategies. Valuing a business today isn’t just about historical earnings—it’s about resilience, digital transformation, and future-proofing. Let’s break it all down.

Key Takeaways Business brokers guide business sales from start to finish, focusing on confidentiality, proper valuation, and strategic matchmaking. They assist business buyers and business sellers with pricing, marketing, and negotiation—tailored to the business world, not just physical property. Unlike real estate agents, business brokers specialize in business operations, financials, and potential—not buildings and land. A proper business valuation can significantly increase the success of a sale. Partnering with First Choice Business Brokers Phoenix Northwest ensures professional support and trusted results for buyers and sellers alike.