When many business owners think about selling, they often focus on the profit or revenue; but buyers and lenders care about something even more important. Cash Flow. They want to know whether your business generates cash flow, and if it does, how much covers all the debt - with money left over. This crucial oversight that sellers make is a determining factor as to whether their business will sell.

Timing matters when it comes to selling a business. Many owners assume that holding on for “just one more year” will automatically increase their company’s value. In reality, waiting can either significantly boost your exit price—or quietly erode it .  Understanding the difference can mean hundreds of thousands—or even millions—of dollars at the closing table. This article breaks down when waiting works in your favor, when it works against you, and how to decide the smartest time to exit.