Beyond the P&L: How "Financial Recasting" Unlocks Your Phoenix Business’s True Value in 2026

People in business attire are at a table with a laptop, charts, and a calculator, discussing data.
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For most business owners in the Northwest Valley—whether you’re running a precision machine shop in Deer Valley or a high-volume HVAC company in Peoria—your annual meeting with your CPA has one primary goal: legally minimizing your tax liability. To achieve this, you maximize expenses, utilize depreciation, and keep your net income as low as possible.


While this is an excellent strategy for wealth preservation, it creates a significant obstacle when you decide to sell a business in Phoenix. When a buyer (or their lender) looks at your tax returns, they aren't just looking at what you paid taxes on; they are looking for the true economic benefit the business provides to its owner.


To bridge the gap between "taxable income" and "actual market value," we use a professional process called Financial Recasting.


The Valuation Gap: Why Your Tax Return "Lies" to Buyers

In the world of Phoenix business brokerage, we frequently encounter the "Valuation Gap." This occurs when a seller believes their business is worth millions based on its local reputation and revenue, but the tax returns show a slim profit or even a loss.


Buyers in 2026—especially those utilizing SBA 7(a) financing—require proof of cash flow to service their new debt. Recasting is the "translation layer" that turns your tax-optimized documents into a "Buyer’s View" of the business. By "adding back" certain expenses, we reveal the true amount of money available to a new owner.


SDE vs. EBITDA: Which Metric Matters for Your Phoenix Business?

One of the first steps in recasting is determining which valuation metric to use. In the 2026 market, the choice usually depends on the size and structure of your company.


Seller’s Discretionary Earnings (SDE)

SDE is the gold standard for owner-operated businesses (typically those with less than $5M in annual revenue). It represents the total financial benefit a single full-time owner receives.


  • The Formula: $Net Income + Interest + Taxes + Depreciation + Amortization + Owner Compensation + Discretionary Add-Backs$.


Adjusted EBITDA

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is generally used for mid-market businesses where the owner acts more like a CEO and has a management team in place. Unlike SDE, EBITDA does not add back the owner's salary, because a buyer would need to hire a manager to replace the owner's role.


Strategic Tip: If your business is in that "transition zone" (around $1M in earnings), we often calculate both to see which narrative provides the strongest valuation for the current Phoenix buyer pool.


The Art of the "Add-Back": Defensible vs. Dangerous

An add-back is an expense currently incurred by the business that a new owner would not necessarily incur. In the high-growth Phoenix Northwest corridor, these can significantly shift your valuation.


Common Defensible Add-Backs in Arizona:

  • Owner Perks: Personal vehicles, cell phone plans, and home internet that are paid for by the business.
  • Family on Payroll: If you have a spouse or child on the payroll who doesn't perform a vital daily role, their salary and taxes are added back.
  • One-Time "Non-Recurring" Expenses: Did you pay $20,000 in legal fees for a one-time trademark dispute? Or $15,000 for a 2025 office renovation in Anthem? These are "one-offs" and are added back to "normalize" the earnings.
  • Market Rent Adjustments: If you own the building through a separate LLC and pay yourself $10,000/month in rent when the market rate in Peoria is actually $6,000, that $4,000 difference is an add-back.


The "Dangerous" Add-Backs

Caution is required here. If you attempt to add back expenses that are actually necessary for operations (like a "one-time" marketing spend that actually happens every year), you risk losing credibility. In 2026, buyers and lenders are more sophisticated than ever; an unsupported add-back can kill a deal during the due diligence phase.


2026 Multipliers: What is the "Valley Average"?

Once your SDE or EBITDA is "normalized" through recasting, we apply a multiple. While multiples vary by industry, the 2026 Phoenix market is seeing the following trends for service-based businesses:

Industry Sector Typical SDE Multiple (2026) Key Value Driver
HVAC & Plumbing 2.8x – 4.2x Maintenance contracts & recurring revenue
B2B Service/Logistics 3.0x – 4.5x Customer concentration & contract length
Specialty Medical/Dental 3.5x – 5.0x Modern equipment & patient retention
Landscaping/Pool Care 2.2x – 3.2x Density of routes & crew stability

Note: These are general ranges. Your specific location in Northwest Phoenix and the strength of your "Deal Team" can push your multiple toward the higher end.

Conclusion: Why Credibility is Your Greatest Currency

Recasting is not about "fudging the numbers"; it’s about clarity. A buyer isn't just buying your past; they are buying your business's future ability to generate cash. By presenting a professionally recast set of financials, you provide a "road map" that shows the buyer exactly how they will pay themselves and service their acquisition loan.


At First Choice Business Brokers Phoenix Northwest, we specialize in crafting compelling financial stories. We ensure your add-backs are documented, defensible, and designed to withstand the scrutiny of the most rigorous due diligence.

Frequently Asked Questions

  • Q: Will the IRS see my recast financials?

    A: No. Recasting is a management tool used for business valuation and marketing purposes. Your tax returns remain the official record for the IRS, while the recast serves as an "Economic Benefit" report for potential buyers.

  • Q: Can I add back the salary of a manager I hired to replace myself?

    A: Generally, no. If you use the SDE method, we will add back your salary (as the owner). If you have already hired a manager to run the day-to-day operations, we typically use the EBITDA method, where the manager's salary is included as a cost of doing business.

  • Q: What if my business had a "bad year" in 2024 but a great 2025?

    A: We look at a three-year weighted average, but we place the most "weight" on the most recent 12 months. In a high-growth market like Phoenix, a strong upward trend in 2025/2026 is a powerful selling point that can justify a higher multiple.

  • Q: Do I need a formal appraisal to sell?

    A: While not always required, our Market Price Analysis (MPA) provides the same level of market-based data needed to set a competitive asking price. A formal certified appraisal is usually only necessary for legal disputes or estate settlements.

Disclaimer: First Choice Business Brokers Phoenix Northwest offers a Market Price Analysis (MPA) to establish a listing price. We are not licensed appraisers, and our reports are not intended for use in bank financing, legal disputes, or estate settlements. Financial recasting is an estimate of discretionary cash flow and does not guarantee a specific sale price.

First Choice Business Brokers Phoenix Northwest

21640 N 19th Ave, STE C102, Phoenix, AZ 85027

(623) 888-6190

Sources

  1. Strategic Bullets on Bolding (Client Doc): Strategic direction on UX-focused bolding and scannability.
  2. BizBuySell Insight Report (2025/2026 Data): Verified national and regional multiples for service-sector businesses.
  3. Arizona Business Brokers Association (AZBBA): Standards for financial recasting and SDE calculations in the Southwest.
  4. SBA Standard Operating Procedures (SOP 50 10): Guidance on add-back acceptability for federally guaranteed acquisition loans.
  5. Pratt’s Stats / DealStats: Database for private company transaction multiples in Maricopa County.
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