Why Would A Seller Sell A Profitable Business?

Smart Seller Exit Planning Strategies

Discover the reasons that a seller would sell what appears to be a great profitable business.

Many successful entrepreneurs also do something else that most business owners don’t do, they plan an exit strategy.

So the question is why would the person who is operating a business that is running successfully and making money look for an exit strategy.

The typical reasons are for either planning an exit strategy or considering selling are (and not in any order of importance): 1. The owner has reached the goal that they wanted to achieve; 2. The owner has found another idea that they wanted to pursue; 3. Boredom or burn out; 4. Not financially rewarding; or 5. Not emotionally fulfilling. 6. Need of a new challenge.

So it is good to know that many entrepreneurs who are busy building their business are also considering their exit strategy.


As a business owner, do you know your exit strategy and will you be prepared?


Buyers look for businesses that can provide two major components, one is sustainable income and the second is growth potential. After twenty four years of bringing buyers and sellers together we found that if these two ingredients are in the business that a buyer is investigating, the chances that the buyer will make an offer are very high.

If you are considering selling your business in the future make certain that a buyer can verify your income. Most buyers will walk away from a transaction if the income cannot be verified.  Your First Choice Business broker can advise you in more detail as to what a buyer will need from you when you are ready to sell.

Recent articles for you

Private Business Valuations in 2025:
What EBITDA and Revenue Multiples Are Telling Sellers
By AZ Broker January 8, 2026
For business owners contemplating a sale in 2025, understanding how private companies are valued is crucial. Two of the most commonly used metrics—EBITDA multiples and revenue multiples—provide insights into current market trends and buyer expectations. Interpreting these multiples can help sellers make informed decisions and take strategic steps to maximize the value of their business.
Four business colleagues gathered around a laptop, discussing. Man in suit gestures at the screen; two women and a man look on. Bright office setting.
January 2, 2026
Capitalize on the 2026 Phoenix business boom. Learn why Northwest Valley growth, Q1 buyer demand, and Arizona's tax climate make this the ultimate window for a high-value exit.
Two men in suits shaking hands at a table, smiling. Bright room with a window.
December 10, 2025
Looking for businesses for sale in Phoenix? Learn how to identify profitable opportunities, analyze SDE, and avoid red flags with this expert guide from First Choice Business Brokers.